Fashion and cosmetics

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Fashion and cosmetics


To reveal how advertising pressures and persuades young people to consume products and conform to ‘ideals’ in order to feel ‘accepted’.


Students will critically analyse a text to show the techniques used to pressure and persuade consumers.

Resources required

Internet access


What do advertisers do to entice us to select their product in a global market with lots of choice? What influences you, your friends, your family? Explore some examples and critique their work.