Purpose and structure


Each module has a stated purpose and learning outcome.

The SeeMe Media Literacy Project has been developed by the Queen Victoria Women’s Centre (QVWC) to promote positive body image and tackle the impact that idealised media portrayals of ‘beauty’ and ‘gender stereotypes’ have on young people. To achieve this, the QVWC has created a new online media literacy resource, called the SeeMe Media Literacy website, with six modules for use in classrooms. See the About page for more information about the project and the project partners.

Module structure

Each module begins with an interactive activity to set the scene. A number of increasingly challenging activities follow, which scaffold students to higher levels of critical analysis of media messages about body image and gender. The activities are interspersed with information about the tools used in advertising, and also specifically introduce metalanguage that facilitates students’ media literacy. A range of ICT tools are also suggested to support student learning, in particular across new media and technologies. (Please note that the website contains hyperlinks to content on internet sites which are not controlled by the QVWC and which contain user-generated content. If you discover that the content on a site is unexpected or inappropriate for an education audience please contact the QVWC as soon as possible.)

At the end of each module 1 – 5 students are asked to critique a text in order to demonstrate their understanding of the material covered in the previous activities. Further activities are suggested for those who wish to delve deeper into the topic and to extend students’ skills in critical media analysis.

Module 6 is separate — it can only be done if students have completed at least one other module in the series. A number of suggestions are given for the assessment task in Module 6. These are optional and alternatives can be used if preferred. However, it is recommended that a ‘design brief’ be developed so that students have a structure that steers them away from replicating the advertisements they see in the media.

Hyperlinks to key ideas and vocabulary are provided within each module, eg to the Advertising Techniques list and a Glossary of key terms.